Newsbites features short notes about industry news and views as well as news from Care and Thornton & Ross.


The importance of good taste

22 Jun 2015

On average, people lose half their taste receptors by the time they are 20. Despite that, adults have between 2000 and 5000 taste buds on their tongues with even more elsewhere in the mouth and each one of these buds has between 50-100 taste receptors.

Little wonder then that our sense of taste is such an important factor in our lives, or that for a mouthwash, getting the taste right is absolutely essential. Chlorhexidine mouthwashes are a powerful and proven aid to oral hygiene but for the user, taste can be the deciding factor. Opinions are often polarised – users either love a particular taste or they hate it.

Traditionally, mint flavours have been amongst the most popular variants for many oral preparations. Particular ingredients activate cold trigeminal receptors in the mouth, even though they are not at low temperatures, generating a ‘fresh’ or ‘minty’ sensation. Care’s original chlorhexidine mouthwash has a peppermint flavor and is one of the range’s top-selling SKUs.

Another popular flavour, and with a very different taste, is aniseed. Made from anise, a plant from the eastern Mediterranean it has been used since Roman times to freshen breath. In order to help you provide your customers with the choices they want, and with a distinct cost advantage over the brand leader, Care is proud to announce that Care Chlorhexidine Aniseed Flavour Mouthwash is now available.

Care Chlorhexidine Digluconate Antiseptic Mouthwashes treat and help prevent gum disease (gingivitis). They can also be used to treat recurring mouth ulcers, oral thrush, denture sores or simply to maintain good oral hygiene. Care Chlorhexidine Digluconate is a disinfectant and antiseptic that reduces the formation of dental plaque and fights infection in the mouth.

Both mouthwashes are available in 300ml bottles and have GSL licenses. Click HERE for more information.

General Enquiries

Preferred method of contact:   Email Phone

Your contact details will be used only as a form of contact between you and Thornton & Ross Ltd. We do not forward or sell your information to any third party.

Contact Details

Thornton & Ross Limited
Linthwaite Labs,
Linthwaite, Huddersfield,

Telephone -+ 44 (0) 1484 842 217
Fax - +44 (0) 1484 847 301

Press Information

Please contact the Care press office at:

Pegasus PR -

Care Sitemap

Care Medicines
A source for information on new developments, providing pharmacy staff with insights & seasonal suggestions for merchandising as well as a ‘Forum’ for issues facing pharmacy in the 21st century.

Search our product range. In-depth information available to help you make the right recommendation.

Keep up-to-date with Newsbites from the pharmacy world.

Understand your customers, informed merchandising decisions and intelligent use of POS materials

Useful Information
Professional Resource, Product Developments, Brochure Downloads & your Care Sales Rep contact details.

General Enquiries
For anything else we have missed.