Newsbites features short notes about industry news and views as well as news from Care and Thornton & Ross.


Care adds an important new addition to its Junior Products Range

22 Jun 2015

At a time when worried parents increasingly turn to the pharmacy for advice, Care’s tried and trusted specially formulated remedies for children help to make it possible to manage minor problems safely at home.

One of those remedies, a breakthrough treatment called Care ViraSoothe, has revolutionised the treatment of childhood chickenpox since its introduction. Healthcare professionals have endorsed it and mothers all over the country have ‘discovered’ it, posting views on the website like ‘a miracle in a tube’ and ‘the best thing on the market’. An educational video placed lately on YouTube attracted 65,000 views in only one week.

Exciting new introduction
Care is proud to now announce another exciting addition to its junior range – Care Co-Lactase Infant Drops to reduce the lactose content in milk.

Nice Guidelines and the NHS Choices Website both suggest that although the cause or causes of infantile colic are unknown, in some cases transient intolerance to lactose may be responsible. Both bodies also advise that if parents feel unable to cope despite advice and reassurance, treatment with lactase drops may be appropriate.

Lactose is a complex sugar found in milk, dairy products, infant formulas and breast milk. Lactase is the enzyme usually produced by our bodies to break down lactose into more simple sugars so our bodies can absorb it. The immature digestive system of babies can have trouble breaking down the lactose in milk into more simple sugars.

The drops can be taken from birth onwards and should be used for as long as it takes for the baby to grow out of its lactase deficiency – usually three or four months.

The World Health Authority recommends that where possible, all babies should be exclusively breast fed for the first 6 months of life. Some infant formulas already have lactose-free options but for many mothers that won’t be much help. Care Co-Lactase Infant Drops can be used both for babies who are being breast-fed and also those being given infant formula - without interfering with the feeding process.

After expressing a few tablespoons of breast milk into a sterilised container, 4 drops of Care-Co Lactase are added. This should be given to baby on a sterilised plastic spoon or in a syringe. Breast-feeding can then continue as normal.

Infant formula
4 drops should be added to the made-up feed/Ready-to-Feed formula when warm (not when hot). The formula should then be shaken and feeding can proceed as normal.

Making formula in advance
2 drops are added to the warm, made up formula. This is stored in the refrigerator for a minimum of 4 hours and should be used within 12 hours. It should be warmed to usual feeding temperature before use.

Care-Co Lactase is one of Care’s exciting new additions to its extensive range and is an answer to a real need for many worried mums. As well as being advertised to them, it is also being promoted to healthcare professionals like midwives and health visitors to encourage recommendation.

Care Co-Lactase is sugar free, preservative free and flavour free. With an RSP of £9.99 for 10ml, it has a significant price advantage over the brand leader.

An exciting new addition to the range

Click HERE to view the Care ViraSoothe Educational video

For more information about Care-Co Lactase infant Drops click HERE

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