Merchandising

Nobody knows better than you how to sell OTC products from your pharmacy. After all, you know your environment and your customers better than anyone else. These guidelines from Care are intended to complement that knowledge and help you maximize OTC sales.

Merchandising

Seasonal suggestions

Consumers want different remedies at different times of year.

Although demand varies, we all know that the traditional season for cold & flu is November - January. So, if you want to hit the spikes for cold/flu or for allergy then it’s important that you stock and display the right products before the season hits and have them there when the consumers need them.

Care is the No1 brand sold into UK pharmacy - 1.7 Care products are sold every second of the pharmacy working day*. Make the most of your opportunities with Care products by stocking the highest selling products at the right time of year.


WINTER

Coughs and colds, aches and pains and even overdoing it during the festive season all mean that customers will need your help and advice. Make sure you stock and display:
Care Simple Linctus
Care Simple Linctus Sugar Free
Care Simple Linctus Paediatric
Care Simple Linctus Paediatric Sugar Free
Care Gylcerin Lemon & Honey with Glucose
Care Pholcodine Linctus
Care Menthol & Eucalyptus Inhalation
Care Ibuprofen 200mg Coated Tablets
Care Ibuprofen 400mg Coated Tablets
Care Decongestant Tablets
Care Epsom Salts


SUMMER
Summer
Summer means that many customers will be looking for holiday essentials to take on their travels. Sunshine and school holidays often bring with them hayfever, sunburn and scraped knees so customers will be wanting answers to all of these needs. Make sure you stock and display:
Care ITCHeze Cooling Gel
Care ITCHeze Cooling Spray Gel
Care Allergy Defence
Care ViraSoothe Chickenpox Relief Cooling Spray Gel
Care ViraSoothe Chickenpox Relief Cooling Gel
Care Loperamide Capsules
Car Antiseptic First Aid Cream
Care Aqueous Calamine Cream
Care Aqueous Emollient Cream(SLS Free)


*IMS Volume Data (MAT Dec 2012) and Care Ex-factory Volume (MAT Dec 12).

General Enquiries



Preferred method of contact:   Email Phone

Your contact details will be used only as a form of contact between you and Thornton & Ross Ltd. We do not forward or sell your information to any third party.

Contact Details

Thornton & Ross Limited
Linthwaite Labs,
Linthwaite, Huddersfield,
HD7 5QH

Telephone -+ 44 (0) 1484 842 217
Fax - +44 (0) 1484 847 301


Press Information

Please contact the Care press office at:

Pegasus PR - care@thisispegasus.co.uk

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