Merchandising

Nobody knows better than you how to sell OTC products from your pharmacy. After all, you know your environment and your customers better than anyone else. These guidelines from Care are intended to complement that knowledge and help you maximize OTC sales.

Merchandising

POS Ordering

Influence your customer's buying decisions

It is often claimed that 70% of purchasing decisions are made at the point of sale*. Well-designed POS materials have been shown to both maintain purchasing activity and attract new buyers.

Point-Of-Sale materials are a crucial part of merchandising. Overlooking them is a mistake for a number of reasons.

POS can be a key element in the consumers’ shopping journey. From location to direction to information and education, they can provide important assistance to the customer’s in-store shopping experience.
POS is the final opportunity (other than packaging) for a brand to influence the purchasing decision.
POS materials are an inexpensive aid to sales that are easy and quick to activate.
 

Add to that the buying public’s current desire for quality products at sensible prices and Care’s phenomenal increase in sales (27% in 2011-12) – and the value of siting Care POS materials becomes clear.

Care provides attractive, hard working POS and Patient Education materials that can help you share in Care’s continuing success.


* www.retailmedia.org/2008/04/70-of-all-purchase-decisions-are-made.html


Please enter quantities and fill in your details at the bottom of this page and we will send your requested materials to you as soon as possible.

POS MATERIALS

Care Co-Lactase A4 Detail Aid

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Care Co-Lactase A5 Leaflet

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Care 2 Sided Shelf Edge
239mm x 44mm

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Care ViraSoothe 2 Sided Shelf Edge
114mm x 44mm

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Care Co-Lactase 2 Sided Shelf Edge
114mm x 44mm

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Care Open/Closed Door sign

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Care A4 window Poster

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Care A3 Rx Signing Mat

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EDUCATIONAL MATERIALS

care_pharmacy_guide

A5 Care Pharmacy Guide
A handy reference to the Care range.

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Care ViraSoothe A4 Poster

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Care ViraSoothe A4 Detail Aid

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Care ViraSoothe A5 Parents Guide to Chickenpox Leaflet

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Care ViraSoothe A4 Chickenpox Report

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Care ItchEze A4 Training Guide

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Care Allergy Defence A4 Training Guide

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Name*
Email*
Address*
Address Line 2*
Town/City*
Postcode*
Phone No*
Your contact details will be used only as a form of contact between you and Thornton & Ross Ltd. We do not forward or sell your information to any third party.

General Enquiries



Preferred method of contact:   Email Phone

Your contact details will be used only as a form of contact between you and Thornton & Ross Ltd. We do not forward or sell your information to any third party.

Contact Details

Thornton & Ross Limited
Linthwaite Labs,
Linthwaite, Huddersfield,
HD7 5QH

Telephone -+ 44 (0) 1484 842 217
Fax - +44 (0) 1484 847 301


Press Information

Please contact the Care press office at:

Pegasus PR - care@thisispegasus.co.uk

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Care Medicines
A source for information on new developments, providing pharmacy staff with insights & seasonal suggestions for merchandising as well as a ‘Forum’ for issues facing pharmacy in the 21st century.

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Search our product range. In-depth information available to help you make the right recommendation.

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Keep up-to-date with Newsbites from the pharmacy world.

Merchandising
Understand your customers, informed merchandising decisions and intelligent use of POS materials

Useful Information
Professional Resource, Product Developments, Brochure Downloads & your Care Sales Rep contact details.

General Enquiries
For anything else we have missed.