Nobody knows better than you how to sell
OTC products from your pharmacy.
After all, you know your environment and your customers better than anyone else. These guidelines from Care are intended to complement that knowledge and help you maximize OTC sales.
But much as you might like to, you can’t stock everything. Checking sales data regularly helps to show what sells but even stocking the right products in your pharmacy is not enough to guarantee you’ll optimise sales.
Research carried out by major pharmaceutical companies has proved the importance of the careful positioning of remedies within the retail environment. Whether you are situated in a shopping centre, a mall or on the high street, your customers need to be able to find what they want easily and to be encouraged to make impulse purchases.
An understanding of the customers’ thought process, informed merchandising decisions and intelligent use of POS materials can help you make the most of your opportunities.