Merchandising

Nobody knows better than you how to sell OTC products from your pharmacy. After all, you know your environment and your customers better than anyone else. These guidelines from Care are intended to complement that knowledge and help you maximize OTC sales.

Merchandising

Merchandising

Nobody knows better than you how to sell
OTC products from your pharmacy.

After all, you know your environment and your customers better than anyone else. These guidelines from Care are intended to complement that knowledge and help you maximize OTC sales.

But much as you might like to, you can’t stock everything. Checking sales data regularly helps to show what sells but even stocking the right products in your pharmacy is not enough to guarantee you’ll optimise sales.

Research carried out by major pharmaceutical companies has proved the importance of the careful positioning of remedies within the retail environment. Whether you are situated in a shopping centre, a mall or on the high street, your customers need to be able to find what they want easily and to be encouraged to make impulse purchases.

An understanding of the customers’ thought process, informed merchandising decisions and intelligent use of POS materials can help you make the most of your opportunities.


The Customer’s Thought Process
Top Tips
Know your Pharmacy
Seasonal Suggestions
POS Ordering
Care Best Sellers

General Enquiries



Preferred method of contact:   Email Phone

Your contact details will be used only as a form of contact between you and Thornton & Ross Ltd. We do not forward or sell your information to any third party.

Contact Details

Thornton & Ross Limited
Linthwaite Labs,
Linthwaite, Huddersfield,
HD7 5QH

Telephone -+ 44 (0) 1484 842 217
Fax - +44 (0) 1484 847 301


Press Information

Please contact the Care press office at:

Pegasus PR - care@thisispegasus.co.uk

Care Sitemap

Care Medicines
A source for information on new developments, providing pharmacy staff with insights & seasonal suggestions for merchandising as well as a ‘Forum’ for issues facing pharmacy in the 21st century.

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Merchandising
Understand your customers, informed merchandising decisions and intelligent use of POS materials

Useful Information
Professional Resource, Product Developments, Brochure Downloads & your Care Sales Rep contact details.

General Enquiries
For anything else we have missed.